We have joys we have fun we have seasons in the sun

My readers wonder why westlife as my title, actually this line has a close connection with seasonal marketing, as we know that summers are going to start very soon, and this is one peak time which pulls brands and marketers to take advantage of it.

What I am going to explore in this blog is how brands are leveraging on the kids market during the summer season.

We all observe that the evening time is play time for kids and we find kids playing cricket, badminton and other prominent sports at around 6PM in public parks and societies.

Summers arrive and the whole play cycle of a kid gets disturbed so as the clock turns 6 in the evening and kid gets out in his balcony to assess the atmosphere, at the same time cartoon network turns on its most popular cartoon “Dragon ball – Z” or Ben ten and this is not the case only with the toon network, other popular channels like Nickelodeon, POGO start with their popular shows.

This leaves the kid confused that whether he should go out and play or watch his favorite cartoon and turns to his mother to clarify his doubt, the reply he gets is “Son it’s too hot outside you should better stay at home and watch your favorite cartoons on TV”

Now as soon as the viewership goes up, the brands gear up to attack the innocent children with flashy TV commercials.

“Quarter 2 is one of the biggest quarters for Cartoon network and POGO as it contributes to approximately 30% of the annual billing” shares Monica tata, VP and DGM – entertainment networks, South Asia turner International India.

From new shows to exciting film premiers, themed channel to exciting promotions, TV channels are all set to take advantage of this hot summer.