You Gotta Mobile …. Let’s N-gage

With over 700 million users using a mobile phone in India, the mobile phone industry becomes very exciting for any advertiser who is willing to expand its digital presence; according to web chutney outlook report, the mobile industry is expected to grow at a rate of 600%, now with so many messages like slim sauna belt, free insurance and calls from the operator itself the customer gets very irritated thereby leaving the advertiser in a worry how to reach the customer in an effective way, this concern forced marketers to look upon another booming industry called as Gaming industry.

An efficient marketer is one who thinks of integrating both to produce a service which becomes a memorable experience for the customer and which gets the user to talk about the product even when he is not exposed to any other kind of advertising medium.

Games have a higher engagement and recall and people willingly participate in the activity which leaves the consumer a greater sense of recall.

A mix of both the industry gives rise to a new product called “advergame” which is a game based on an advertisement of a product/service, now the brand has to be very subtly advertised in a game, this should be done in such a manner that the gamer consumes the message every time he plays the game and he does not mind playing the game again and again, which might not be true for other mediums, a person might be bored watching same ad again and again but with game, the shelf life is higher as compared to any other medium.

There has been also a trend which has been observed in the number of downloads of these games on the mobile, according to a study by india games (http:/scr.bi/flSDTo) the expectation from the market is to have a 5-6% average revenue per user of $1 per month at 1.5 games per download per user.

This results in a market size ranging between $240-$288 million.

So all you gaming freaks turn it on and get these exciting games for free on your mobile.

Don’t just tweet about me. Put me in your feeds

I went to one of my relative’s place and got to know that the kid is suffering from fever, I asked how much is the fever and the response that I got was, “The girl is not suffering from temperature, but she is suffering from social media fever”

How much the parents can stop their kids from logging on to facebook, twitter, orkut and other social networks, the kids will continue to do that, Indian social media space has been growing at a mammoth rate, with over 20 million facebookers and 4.5 million twitteratis, India is all set to become one of the biggest contributors of the total traffic of the leading social networks of the world.

What really attracts the youth of our country to these social networks is that they get to satisfy their need of being cool and to connect with their friends around, social media’s utility today is not to connect but a style statement, so if you are not on social networks, people might scream “OHHH you are not facebook” ….

Marketers are never behind when it comes to harnessing any of the mediums to get their message consumed.

If we throw some light on some of the most successful Indian brands today on social media, I can think of two that comes from the same house, one is Titan fastrack and other is Tata Docomo, both of these brands are inching towards a million fans on their facebook page with their engagement levels sky high, and how can one forget the most successful global brand which made around 6.5 million dollars on twitter, today it is the called as “DELL” (http://bit.ly/hEK3xq)

So, with all the facts and figures put together a brand is pumping in more and more money in social media marketing than any other traditional media, and soon a day will come when Digital marketing advertising spends are going to surpass the traditional media spends.

Aapnu Gujarat Aagvu Gujarat

I had to write about this, till date I was only writing about marketing, digital media, new media which is my passion, but I suddenly came across this man which moved me like the world around me has changed, so much energy so much passion it actually added a lot of fuel to the fire which is already present in me in plenty.

I used to hate politicians until I encountered this person, when he started speaking the sparks were all over, the seminar room which was full of 500 people was on their toes and cheering this man, and I can hear “Incredible” “Superb” “amazing” around me

How many times we curse our government that they don’t have proper water management systems?

How many times we complain that electricity is not coming?

How many times we pull our hair when India will become a superpower, how many times we will think of residing in other parts of world thinking that there is more development in US than India ?

This man has showed not only to India but to the world that what he is capable of and his land is capable of, he could have very well complained and criticized about situations, politics, people but he overcame and stood as a clear winner.

The man I am talking about is none other than the Gujarat chief minister “Narendra Modi” who has been heading Gujarat for more than a decade now, the development and vision that he shares, no other politician can even come up near him.

Plans of over 10,000 different skill development institutes to set up in Gujarat,

Total agriculture growth up to 12% in Gujarat, that is why India is able to achieve 2-3% in total agriculture growth

Milk production up by 66% just by making the cows and buffaloes more healthy by investing in health care segment dedicated to cattle, which has lead to an increase in Rs 5000 monthly to a poor household

Be it the ambanis or the adanis, all the big and successful entrepreneurs coming for the land of Gujarat, with this pace Modi is all set to create and show the entire world that what a Gujarati Indian is made up of.

Queen is the new king

India which was once considered as a male dominant society does not hold good anymore.

Indian companies of today are increasingly looking at the wooing the woman by their unique products and services, let’s take a look at some of the examples

In automobiles women are being coddled. Market leader Maruti Suzuki is looking to establish a driving school devoted solely for women. And women looking for compact cars are indeed spoilt for choice. In two years, a flurry of cars has hit the market. Again, just what women want.

Nearly 16% of Honda Accord buyers in India are women

Honda has placed a vanity mirror on the sunguard to the driver’s seat

More than 15% of General Motors and Maruti Suzuki buyers are women Number of women car buyers in India has grown threefold in recent years

More than one-third of car purchases in India are influenced by women

Let’s take a look at how electronic market is performing

43% of the country’s laptop and gaming console buyers are women

Dell India has teamed up with nail lacquer company OPI to offer laptops in shades such as ‘strawberry margarita’, ‘Kyoto pearl’, ‘Greenwich village’.

Hewlett-Packard has roped in Vivienne Tam to design netbooks inspired by the Chinese love story Butterfly Lovers and has launched chiclet keypad in minibooks to suit women with long nails

Also, how can we forget the most prominent way of marketing, social media marketing, women are increasingly following big fashion brands on facebook and twitter to get latest offers and deals. Sources: Maxus India

These above examples clearly show the end of male domination over the Indian society and rise of the women as a new and a smart customer, the marketers of today have to seriously follow this segment to understand their behavior and customize their products to their needs.