You Gotta Mobile …. Let’s N-gage

With over 700 million users using a mobile phone in India, the mobile phone industry becomes very exciting for any advertiser who is willing to expand its digital presence; according to web chutney outlook report, the mobile industry is expected to grow at a rate of 600%, now with so many messages like slim sauna belt, free insurance and calls from the operator itself the customer gets very irritated thereby leaving the advertiser in a worry how to reach the customer in an effective way, this concern forced marketers to look upon another booming industry called as Gaming industry.

An efficient marketer is one who thinks of integrating both to produce a service which becomes a memorable experience for the customer and which gets the user to talk about the product even when he is not exposed to any other kind of advertising medium.

Games have a higher engagement and recall and people willingly participate in the activity which leaves the consumer a greater sense of recall.

A mix of both the industry gives rise to a new product called “advergame” which is a game based on an advertisement of a product/service, now the brand has to be very subtly advertised in a game, this should be done in such a manner that the gamer consumes the message every time he plays the game and he does not mind playing the game again and again, which might not be true for other mediums, a person might be bored watching same ad again and again but with game, the shelf life is higher as compared to any other medium.

There has been also a trend which has been observed in the number of downloads of these games on the mobile, according to a study by india games (http:/scr.bi/flSDTo) the expectation from the market is to have a 5-6% average revenue per user of $1 per month at 1.5 games per download per user.

This results in a market size ranging between $240-$288 million.

So all you gaming freaks turn it on and get these exciting games for free on your mobile.