The competition amongst brands is so fierce these days, that the marketers and brand managers are doing anything to grab the eyeballs and when I say anything, I mean anything.
One of the most private places of a person called “Restroom” is today full of brands, In India this concept is slowly catching up in the metro cities in the form of multiplexes, where we see advertisements in the restrooms being put up.
Statistics say that on an average a man spends around 55 seconds in the Loo and a woman spends about 105 seconds in the loo. (http://bit.ly/fEH2Mp)
One of the early adopters I came across was PVR cinemas, they did not promoted any brand, and instead they were involved more into self branding, as they claimed that they save water when people go to the restroom.
How this thing works is extremely simple, while a person is in the restroom he has a time window for few seconds, brands place their promotional message a little above the sight of a person, so when he stands he automatically looks up and reads the message, thereby reaching to the ultimate objective of message being consumed.
Not only at the pissing place, but brands have also looked upon the mirror, when a person goes to wash his hands, some sort of stickers/flash advertising have been noticed.
With the mall culture catching up and the youngsters increasingly spending their time in Malls and multiplexes opens up a big opportunity for the brands to take that few second window to deliver their message across.
nice one ;)
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