India which was once considered as a male dominant society does not hold good anymore.
Indian companies of today are increasingly looking at the wooing the woman by their unique products and services, let’s take a look at some of the examples
In automobiles women are being coddled. Market leader Maruti Suzuki is looking to establish a driving school devoted solely for women. And women looking for compact cars are indeed spoilt for choice. In two years, a flurry of cars has hit the market. Again, just what women want.
Nearly 16% of Honda Accord buyers in India are women
Honda has placed a vanity mirror on the sunguard to the driver’s seat
More than 15% of General Motors and Maruti Suzuki buyers are women Number of women car buyers in India has grown threefold in recent years
More than one-third of car purchases in India are influenced by women
Let’s take a look at how electronic market is performing
43% of the country’s laptop and gaming console buyers are women
Dell India has teamed up with nail lacquer company OPI to offer laptops in shades such as ‘strawberry margarita’, ‘Kyoto pearl’, ‘Greenwich village’.
Hewlett-Packard has roped in Vivienne Tam to design netbooks inspired by the Chinese love story Butterfly Lovers and has launched chiclet keypad in minibooks to suit women with long nails
Also, how can we forget the most prominent way of marketing, social media marketing, women are increasingly following big fashion brands on facebook and twitter to get latest offers and deals.
These above examples clearly show the end of male domination over the Indian society and rise of the women as a new and a smart customer, the marketers of today have to seriously follow this segment to understand their behavior and customize their products to their needs.
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